Summer isn’t only for beach but it is the season when people want a new experience, an escape from the stress of traffic jams, office cubicles and school projects. Visiting a farm, ranch or winery is one good idea for vacation and picking your own mango or strawberry or any fruits in a beautiful orchard and knowing how food is grown and that milk actually comes from a cow, not a carton is the best and unique experiences one can undergo.
This is when the Agritourism comes in. Many of us Filipinos do not know yet or even heard this term, although this has been going on for several years in many of our provinces. Agritourism includes a wide variety of activities, including visiting a working farm or any agricultural place to enjoy, buying products direct from a farm, picking fruit, feeding animals or simply be educated or be involved in what is happening at that locale. Agritourism provides rural experiences to visitors with the goal of producing revenues for farmers and surrounding communities. These experiences typically include a wide range of attractions and activities that take place in agricultural areas. Essential factors of these rural experiences include open spaces, minimal levels of urban or industrial development, and opportunities for visitors to firsthand experience agricultural, pastoral, and natural environments.
In simple terms, agritourism is the crossroads of tourism and agriculture, when the public visits working farms, ranches or wineries to buy and make their own products, enjoy entertainment, participate in activities, or shop in a country store.
With diverse conditions on different islands, the Philippines is an ideal place for visiting multiple agritourism sites or focusing on a niche product. The public and private sector should work together to make the Philippines an attraction for the agritourism.